Why trust James River Media?

James River Media is deeply connected to the Lynchburg community and understands the power of trusted local media.

With WLNI’s long-standing reputation as a credible voice in Central Virginia, your brand benefits from association with a station that listeners rely on daily. Our team’s local expertise ensures every campaign is tailored for maximum relevance and ROI. We’ve helped countless businesses build awareness, generate leads and grow revenue through strategic radio placements. When you partner with us, you’re working with a team that values clarity, performance and authentic community connection.

Get started today with radio advertising in Lynchburg, Va

Your audience is already listening. Make sure they’re hearing your message. Partner with James River Media to build powerful, local radio campaigns that generate real results.

Call us at 434-845-5463 or schedule a consultation online to get started with radio advertising in Lynchburg, VA.

Radio Advertising

Radio Advertising in Lynchburg, Va - Proven Local Reach & Impact

Radio advertising remains one of the most powerful and trusted ways to connect with local audiences. James River Media helps businesses across Lynchburg and Central Virginia build brand awareness and drive measurable results through high-impact radio campaigns on WLNI. With strong community trust and an engaged listener base, your message is delivered directly to people who matter.

What is radio advertising and how can it help your business?

Radio advertising is a strategic way to reach local audiences through on-air messaging designed to build brand recognition, credibility and drive action. It works by pairing engaging interviews and audio messages with a consistent broadcast schedule that builds familiarity and trust with listeners. Unlike many digital ads, radio reaches audiences during daily routines such as morning commutes, lunchtime or evening drives. In Lynchburg and Central Virginia, WLNI’s talk radio format delivers a loyal and attentive audience, making it ideal for businesses that want measurable, local impact. Through targeted scheduling, storytelling and clear calls to action, you can increase brand visibility and drive leads in a cost-effective way.

Common marketing challenges solved by local radio advertising

Launching a radio campaign with us is simple and structured.

Our 5-step process:

  1. Discovery Consultation – Define goals, audience and messaging.

  2. Creative Development – Write and record scripts or prepare live reads.

  3. Scheduling – Strategically place ads for maximum impact.

  4. Broadcast Execution – Air your campaign on WLNI.

  5. Performance Reporting – Track results and optimize over time.

We handle the details so you can focus on running your business while your message reaches thousands of listeners daily.

Customized radio ad formats to amplify your message

James River Media offers flexible radio advertising formats designed to match your goals and budget.

Available ad formats:

  • 15-second spots: Ideal for quick reminders and top-of-mind awareness

  • 30-second spots: Perfect for conveying a focused offer or value proposition

  • 60-second spots: Best for storytelling, promotions or complex offers

  • Live reads: Delivered by trusted WLNI hosts for added credibility

  • Sponsorships and integrations: Align your brand with popular segments

  • Interviews: Join our local shows to inform and educate our listeners about your business

Campaign objectives we support:

  1. Seasonal promotions and events

  2. Brand launch and market entry

  3. Awareness campaigns for local services

  4. Long-term audience building

WLNI’s loyal audience of homeowners, professionals and decision-makers gives businesses a direct line to high-intent listeners across Central Virginia.