Partnering with JRM for smarter, stronger campaigns

Working with James River Media gives your campaigns a local advantage backed by strategic expertise. We combine creative execution with precise targeting, making every dollar work harder and delivering measurable results.

What sets us apart:

  • Advanced targeting based on interests, demographics, and behaviors.

  • Flexible budgeting and scalable campaigns that grow with your business.

  • Real-time optimization to maximize performance.

  • Strategic messaging for both brand awareness and conversions.

  • Multi-channel integration with radio, print, and programmatic for greater reach.

Our team blends deep local insight with national-scale advertising capabilities. We understand the platforms, creative strategies and targeting tools that drive results. Whether your goal is awareness, lead generation or direct sales, we tailor campaigns to fit your objectives and help your brand stand out across Central Virginia.

Get started with social media ads

Social media advertising is one of the fastest ways to reach your audience and build brand visibility in Lynchburg and throughout Central Virginia.

Call us at 434-845-5463 or schedule a consultation online.

James River Media is ready to help you launch smart, effective campaigns that generate real business growth.

Social Media Ads

Social Media Ads in Lynchburg, Va

Social media advertising connects your brand with the right audience where they already spend their time online. Platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X offer advanced targeting tools that drive awareness, engagement, and conversions. By combining strong creative with smart audience segmentation, James River Media helps businesses generate demand and build lasting visibility across Central Virginia.

Unlike organic posts, social media ads use paid placements to reach specific audiences, even if they aren’t actively searching for your products or services. These campaigns allow your brand to proactively target users based on demographics, interests, behaviors, and activity. This approach increases visibility, drives qualified website traffic, generates high-quality leads, and builds stronger customer relationships through consistent engagement. By reaching users where they already spend their time, social media advertising supports both immediate growth and long-term brand building.

Social media advertising platforms

  • Meta (Facebook & Instagram) – Meta platforms combine massive reach with precise targeting. You can segment audiences by interests, behaviors, demographics, or location, then deliver your message through image, video, and carousel ads. This is ideal for driving awareness, engagement and conversions at scale.

  • LinkedIn – LinkedIn excels at reaching professionals and B2B audiences. Campaigns can target users by job title, industry, company size or seniority level, making it a strong channel for lead generation and credibility building.

  • X (formerly Twitter) – X emphasizes real-time interaction. Promoted tweets, trends and hashtags allow your brand to join or spark conversations, increase exposure and build an engaged following.

  • TikTok – TikTok reaches a younger, highly active audience through short-form video content. With advanced targeting options, brands can launch creative, shareable ads that drive strong engagement and conversions.

  • Pinterest – Pinterest is ideal for discovery-driven marketing. Eye-catching pins can inspire users, drive traffic and maintain visibility over time, as pins often continue to generate engagement well beyond the campaign’s launch.

How social media ads drive growth

  • Increase visibility: Ads put your message in front of the right audience.

  • Boost lead flow: Campaigns generate consistent inbound traffic and inquiries.

  • Drive engagement: Visual content encourages interaction and strengthens brand recall.

  • Improve targeting: Advanced filters focus your budget on the most relevant users.

  • Extend campaign impact: Platforms like Pinterest can deliver ongoing traffic well after launch.

  • Deliver measurable ROI: Strong creative and smart targeting turn ad spend into demand, awareness and results.