Why businesses choose James River Media

Businesses trust James River Media because we combine local market expertise with advanced targeting capabilities. We focus on delivering campaigns that are both cost-effective and high impact. By connecting your ads to the right households on the right platforms, we help your brand stand out in an increasingly crowded media landscape. And since we handle everything from strategy to reporting, your campaign runs smoothly without extra work on your end.

Start your streaming TV campaign today

Streaming TV ads let your brand show up where your customers are watching. Whether your goal is to increase awareness or drive sales, we’ll build a campaign tailored to your audience and budget.

Call us at 434-845-5463 or schedule a consultation to get started with streaming TV advertising in Central Virginia.

Streaming TV Ads

Streaming TV Ads (CTV) in Lynchburg, Va

Streaming TV advertising allows your business to appear on the same screens people use to watch their favorite shows, sports, and movies. Platforms like Hulu, Roku, YouTube, and Paramount+ offer premium ad placements with advanced targeting to reach the exact audiences you care about. Unlike traditional TV buys, Connected TV (CTV) gives you more control over who sees your ads and how your budget is spent, creating a powerful blend of TV-quality impact and digital precision.

How streaming TV ads help businesses grow

Streaming TV ads deliver your message on the biggest screen in the house, but with digital targeting and tracking behind it. This makes it an ideal way to build brand awareness and generate measurable results.

  • Prime Screen Placement: Reach audiences as they stream their favorite shows, movies, and live sports.

  • Pinpoint Targeting: Serve ads to households based on ZIP codes, demographics, interests, and viewing behavior.

  • Cost-Efficient: Run ads at a lower CPM compared to standard CTV rates, maximizing ROI.

  • Clear Reporting: Get real performance data that shows how many people saw your ad and where.

  • Local & Regional Reach: Target viewers in Central Virginia with precision rather than paying for broad, untargeted TV buys.

Where streaming TV ads appear

We place your video ads on the most popular streaming platforms, ensuring maximum exposure and high audience trust. Your message can appear before, during, or after premium programming.

  • Major platforms: Hulu, Netflix, Amazon Prime Video, Disney+

  • Streaming devices: Roku, Apple TV, Amazon Fire TV

  • Network apps: Peacock, Paramount+, YouTube

  • Sports streaming: ESPN, DAZN, and more

This broad reach lets you connect with viewers across different streaming habits and entertainment preferences.

Our ZIP targeted TV (ZTV) approach

James River Media uses a specialized ZIP code-based strategy called ZTV, blending TV-scale reach with digital-level precision and lower costs.

  • ZIP Code-Level Targeting: We use a proprietary system that combines U.S. Census demographic data with Automatic Content Recognition (ACR) TV viewing data. This helps identify and target the ZIP codes that align best with your ideal audience.

  • Cost Efficiency: By focusing only on the most relevant areas, we can cut CPM rates to roughly half the industry average, giving you premium placements without overspending.

  • Enhanced Reporting: We provide detailed attribution and performance data, giving you transparency and actionable insights to refine your campaigns over time.

This approach turns CTV into a highly efficient, targeted tool for driving visibility and measurable growth.