Why businesses choose James River Media

Businesses in Central Virginia choose James River Media because we combine local expertise with the reach and precision of national-scale targeting. We provide access to premium streaming platforms and trusted ad placements, ensuring your message reaches the right listeners. And if you already run radio ads with us, those spots can be easily repurposed for streaming, extending your reach without added production costs.

Start your streaming audio campaign today

Streaming audio ads give your business a powerful way to reach the right listeners with precision, frequency, and impact. Whether your goal is to build awareness or drive conversions, we’ll help craft a campaign that gets results. Our team handles everything from campaign setup to reporting, so you can stay focused on your business.

Call us at 434-845-5463 or schedule a consultation to start your streaming audio campaign.

Streaming Audio Ads

Streaming Audio Ads in Lynchburg, Va

Streaming audio advertising is a simple, cost-effective way to get your message in front of people while they’re listening to music, podcasts, or digital radio. Instead of competing for attention in crowded newsfeeds, your ad plays during moments when listeners are more focused, like driving, exercising, or working. This creates a clear, memorable connection between your brand and your audience.

How streaming audio ads help businesses grow

  • Reaches people where they are: Your message is delivered during daily routines, not just while people are scrolling online.

  • Builds brand awareness fast: Listeners hear your ad in trusted environments like Spotify, which boosts recall.

  • Targets the right audience: We can focus on location, demographics, interests, and listening behavior.

  • Drives measurable results: Audio campaigns are trackable, so you know how many people heard your ad and what actions they took.

  • Repurposes existing radio ads: Use your current radio spots on streaming platforms to extend your reach without extra production costs.

  • Pairs well with other channels: Companion display ads can appear on devices while the audio plays, encouraging immediate engagement.

Two strategic approaches

When it comes to streaming audio campaigns, there are two main ways to get your message in front of the right people, and the best choice depends on your goals.

The inventory-first approach focuses on where your ad is played. For example, if you want your brand featured on premium platforms like Spotify or certain types of podcasts, we can place your ads directly in those spaces. This is a smart option when you want to build trust by being heard alongside well-known shows or music genres your audience already enjoys.

The audience-first approach focuses on who hears your ad, no matter the platform. Instead of picking specific shows, we use targeting data to reach the exact kind of customers you want based on their location, interests, or listening habits. This approach works well when your priority is reaching more of the right people, wherever they happen to be listening.

For many businesses, a mix of both approaches works best. You can build credibility through premium placements while still expanding your reach to a wider pool of potential customers.

Streaming audio targeting options

Streaming audio campaigns can be tailored to reach your ideal audience with precision. These targeting strategies help deliver your message at the right place and time:

  • Behavioral & Keyword: Reach listeners based on what they search for or engage with.

  • Geo & Geo-Fencing: Target ZIP codes, neighborhoods, or areas around competitors and events.

  • Demographic & Interest: Focus on audiences most likely to convert based on lifestyle, interests, or age.

  • Retargeting & Lookalike Audiences: Reconnect with past visitors or find new customers who resemble your best ones.

  • Contextual & Dayparting: Place ads alongside relevant content and control when they play for maximum impact.

  • Device & Third-Party Data: Deliver ads on mobile, smart speakers, or connected cars, and tap into curated audience segments.